Uit de bladen

Korte kenschetsen van de volgende artikelen:

L.A. Bettencourt, R.F. Lusch & S.L. Vargo, ‘A Service Lens on Value Creation: marketing’s role in achieving strategic advantage’, California Management Review, Vol. 57, No. 1, Fall 2014, pp. 44-66.

C. Feser, F. Mayol & R. Srinivasan, ‘Decoding leadership: What really matters’, McKinsey Quarterly, January 2015.

H. Ibarra, ‘The Authenticity Paradox – Why feeling like a fake can be a sign of growth’, Harvard Business Review, January-February 2015, pp. 53-59.

K. Rangan, L. Chase & S. Karim, ‘The truth about CSR: Most of these programs aren’t strategic—and that’s OK’, Harvard Business Review, January-February 2015, pp. 41-49.